Accountants – Do You Have a Strategy to Reach Prospects Locally?
Tax season is coming! For most of us, this time of year is met with a combination of feelings. Stress, anxiety and fear being the top of the list. Will I be getting a refund or paying in? Will I have all of the documentation that is required? Will I get audited?
That is unless you are an accountant. Then you are getting geared up to be REALLY busy. CPAs, when the rest of us are stressing about taxes, are you making your services are known? We sure could use some help this time of the year! But, People have to know you are here! Do you have a strategy to reach prospects locally? If not, transit advertising should be considered in your marketing plan and it’s not too late!
When thinking about your marketing ideas, consider this:
When your clients know about you, they can then spread the word about your education, skills, and your abilities to reduce their taxes.
- About 44% of working Americans will go to an accountant to prepare their taxes, including 49% who make between $30,000 and $50,000 annually.
- Among those who make $100,000 or more, 66% say they will get their return professionally prepared.
Advertising on transit and street furniture (benches, shelters, etc.) are great tools for you to use to promote your services & network with the public.
It works because you are reaching people while they are out-and-about, in their daily routines – buses circulate in the busiest parts of town.
You benefit because your message is actually seen by the public – it cannot be turned off, tuned out, or thrown away. (The best part about this is that it is a proven fact, when something moves, people look!)
Make sure everyone in town knows your business is here—Get your number on that moving bus!
Houck Transit Advertising handles the advertising programs for over 40 transit systems across the U.S. Contact us today to learn about the different advantages that come with transit advertising in these markets!
Cayce is an Account Executive and works with businesses in Springfield, MO. She enjoys helping her clients spread their message within the Springfield Market! Request information or call Cayce at (800) 777-7290 today!